Michael R. Solomon - Bibliography

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Consumer Behavior in Fashion

Michael R. Solomon; Nancy Rabolt

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The Truth about Customers

Michael R. Solomon

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Marketing: Real People, Real Choices

Michael R. Solomon; Elnora W. Stuart

It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed.

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Other editions: Softcover - 2006, Softcover - 2004, Softcover - 2003, Softcover - 2002, Hardcover - 1996

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Consumer Behavior: Buying, Having, and Being

Michael R. Solomon

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

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Conquering Consumerspace: Marketing Strategies for a Branded World

Michael R. Solomon

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Consumer Behavior: In Fashion

Michael R. Solomon; Nancy J. Rabolt

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Consumer Behavior: Buying, Having and Being

Michael R. Solomon

Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.

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Other editions: Softcover - 2001, Hardcover - 2000, Hardcover - 1998, Hardcover - 1995, Hardcover - 1994

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Marketing: Real People, Real Choices Study Guide

Michael R. Solomon; Elnora W. Stuart

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Marketing: Real People, Real Choices and the Brave New World of Ecommerce

Michael R. Solomon; Elnora W. Stuart

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Chic Simple: Shirt and Tie

Michael R. Solomon; Kim Johnson Gross; Jeff Stone

Chic Simple is a primer for living well but sensibly in the 1990s. Its for those who believe that quality of life does not come in accumulating things, but in paring down to the essentials, with a commitment to home, community, and the environment. In a world of limited resources, Chic Simple enables readers to bring value and style into their lives with economy and simplicity. The Shirt & Tie Component offers freedom from the constant need to replace one's wardrobe. It shows how to transform, extend, and understand your particular needs, and how to:*DISCOVER ESSENTIAL BASICS*CHOOSE THE BEST COLLARS AND CUFFS*PICK THE RIGHT SHIRT-TIE COMBINATION*TRAVEL STYLISHLY WITH A MINIMUM OF SHIRTS AND TIES*TIE A TIE -- AND A BOW TIE. The Chic Simple Component takes the familiar and makes it new. It contains an international directory of sources, and can be used both for reference at home and as a take-along handbook for shopping -- real design for real life.

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The Service Encounter: Managing Employee/Customer Interaction in Service Business

Michael R. Solomon; John A. Czepiel

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